You might have jumped on the E-Commerce bandwagon with the hope of reaching more customers and growing your business at exponential rate. That sounds absolutely justified as too many so-called local businesses with limited customer outreach could make themselves flashy brands in too less time. Well, most of these E-Commerce success stories follow some time tested ground rules and principles that are valid till date.
Do you want to know what it takes for a new E-Commerce store to increase sales and return on investment exponentially? Well, here we explain some of the time-tested principles that can make huge difference in your growth story and business returns.
Upsell and cross-sell the products
Often at the end of making an online purchase decision when you are about to make the payment you get such messages urging you to buy some more products with a subtle push like “People frequently buy together these items” or “People who buy this also bought these”.
Targeting the existing customers
for every business, the existing customers work like the ready in hand reserve of prospects. If you have trouble growing your business which happens for many businesses initially, existing customers come to aid to push sales.
Describe products with interesting video
most people love to get educated about a product with a quick video rather than going through large body of texts. This is precisely why video demonstration of products are so popular across social channels and E-Commerce web stores. Moreover, with Video demo, you can actually help your customers spending more time on your site.
As various studies revealed, for every 100 visitors at least 60 to 70 of them leave their shopping carts in the middle of their purchase. This makes many E-Commerce businesses lose money. It happens because products in abandoned carts are often counted to show the available number minus the ones in carts. Naturally, lack of availability for certain items are caused by these abandoned carts making E-Commerce stores lose money.
How can you reduce this rate of people leaving the carts? The best way to push people follow their carts is to send them follow-up emails. You can also incentivize the second purchase of any of your customer.
Social media platforms are already business platforms for many brands and products. This new way of promoting products is called social commerce. It is now a driving force for many brand’s social media presence. Facebook leads the bandwagon of social commerce followed by Pinterest, Twitter, YouTube and Reddit as the channels for delivering business. Many businesses even depend solely on Facebook for product promotion.
The social commerce offered the so-called small businesses a unique and inexpensive way to promote their products and services. But social commerce needs consistent and continuous presence with relevant posts and conversation that can help your brand build a community who takes interest in your products.
Affiliate associates are popularly used by many brands to promote their products against commissions and incentives. This actually means sharing a part of your profits with the affiliates but it works great to bring you customers and sales.
Some of the effective ways to ensure effective affiliate program include the following:
Instagram is now one of the highest value channels for product marketing. The average order value that Instagram marketing generates is $65.00 and it is the highest among all social channels. So, visitors on Instagram are more susceptible to make purchases than on other channels. If this is not enough, Instagram offers at least 25% more engagement than all other social media channels. Naturally, for a web store integrating Instagram in the scheme of things for marketing is quite obvious.
Just like abandoned carts, wish lists of online visitors that remain there motionless is a common phenomenon experienced by many web stores worldwide. To push the sales of those products you need to send wishlist reminder emails.
We are already familiar with the term as it is part of common terms used by major brands when pushing for sales with their online efforts. This is particularly applicable for E-Commerce brands that get more than 600 transactions per month. This is a great way to push growth for E-Commerce companies.
Finally, like all websites, your E-Commerce store also needs SEO push to increase visitor footfall. The most important thing to start with your E-Commerce SEO is about backlinks. Quality backlinks of websites with higher domain authority (commonly referred as DA which is a metrics launched by SEO Moz and regarded by Google for page ranking) can give your website a push in search ranks for relevant keywords.
Do you want to make sure you do not miss out any of these opportunities for optimizing your business conversion and sales? Come to The App Ideas, an expert E-Commerce developer company with years of experience in boosting sales for E-Commerce websites. We are just a phone call or a message away!