You might have jumped on the E-Commerce bandwagon with the hope of reaching more customers and growing your business at an exponential rate.
That sounds justified as too many so-called local businesses with limited customer outreach could make themselves flashy brands in too less time. Well, most of these E-Commerce success stories follow some time-tested ground rules and principles that are valid till date.
Do you want to know what it takes for a new E-Commerce store to increase sales and return on investment exponentially? Well, here we explain some of the time-tested principles that can make the huge difference in your growth story and business returns.
Often at the end of making an online purchase decision when you are about to make the payment, you get such messages urging you to buy some more products with a subtle push like “People frequently buy together these items” or “People who buy this also bought these”.
for every business, the existing customers work like the ready in hand reserve of prospects. If you have trouble growing your business which happens for many businesses initially, existing customers come to aid to push sales.
most people love to get educated about a product with a quick video rather than going through large body of texts. This is precisely why video demonstration of products are so popular across social channels and E-Commerce web stores. Moreover, with Video demo, you can actually help your customers spending more time on your site.
It is now a driving force for many brand’s social media presence. Facebook leads the bandwagon of social commerce followed by Pinterest, Twitter, YouTube and Reddit as the channels for delivering business. Many businesses even depend solely on Facebook for product promotion.
Affiliate associates are popularly used by many brands to promote their products against commissions and incentives. This actually means sharing a part of your profits with the affiliates but it works great to bring you customers and sales.
Instagram is now one of the highest value channels for product marketing. The average order value that Instagram marketing generates is $65.00 and it is the highest among all social channels. So, visitors on Instagram are more susceptible to make purchases than on other channels. If this is not enough, Instagram offers at least 25% more engagement than all other social media channels. Naturally, for a web store integrating Instagram in the scheme of things for marketing is quite obvious.