So, you have understood the irreplaceable role of mobile application development for your digital presence and finally decided to build your own app. You have a gross idea about the what app is going to do and how it is going to look. But, when actually venturing to shape your app idea you will face a whole array of challenges. But all these challenges didn’t deter apps from aiming for success. This means, every challenge has already met its solution.
Let us explain these Application Development Problems and their respective solutions one by one.
The biggest stumbling block that you face at the initial stage is to figure out the kind of app you want to build for your users. While every app niche is too much crowded with too many apps struggling to find their place in the screen real estate, it is absolutely tough for an app to get discovered. So, you need to give your app idea a lot if thought to ensure you build something unique and innovative instead of a common and run of the mill app.
Even if you have an app idea do not hesitate to evaluate the merit if your app. To do this ask the following questions.
An idea must be validated in regard to its value proposition, uniqueness, marketability, feasibility and ability to generate revenue.
Just as we have already pointed out, every app niche is now overcrowded with too many apps trying to get discovered. This fierce competition really makes an overwhelming competitive challenge for the developers. In addition to this most users now have the very short attention span and this makes your challenge of beating the competition even bigger.
As a lasting solution, we suggest developers concentrate on making the app appealing for the high lifetime value (CLV) users. When you make the app appealing for these high CLV users, spreading the word about the app and getting more users on board will be easier than ever before. For this app users must find ways how long they can keep users engaged with the app. They should target longer user sessions and frequent user turn-ups.
Secondly, you should always come with updates to fix the glitches and any shortcomings that are preventing users from enjoying using the app. Frequent upgrades and updates coming with fine-tuning of the apps will always help engaging users consistently.
When you have a great app idea but just cannot figure out the huge funding required to build and market your app, you need to look for avenues to arrange funds. Obviously, building an app is now an expensive business and the cost varies somewhere between $3,000 to $125,000, depending on the kind of an app you want to develop. The problem is when you do not have an investor ready to fund the app development. But in case you do not find one, all hopes are not lost and there are ways to raise money for your app.
You can opt for angel investors in your known circle including your friends and family. You can take a loan and can partner another company to fund the app.
Crowdfunding an app through platforms such as Kickstarter and AppBackr has also gained momentum. You can also build a small app representing your idea and can take part in contests and in case your app bags a prize or gets industry attention, you can get funding as well.
There are a plethora of mobile devices ranging from the top-notch flagships to the very basic smartphones. On top of this, you have a whole range of tablets and laptop-tablet convertibles. You have two major platforms with a varied range of device offerings. Naturally, to make your app appealing for all these platforms and devices remains a big challenge. Compatibility with all sorts of devices and making the app sport appealing look and feel across them is a big challenge.
The ground rule to deal with this challenge is to design the app responsively to take on any device screen without undermining the user experience. Secondly, always test the app rigorously across multiple platforms and real devices to ensure glitch-free performance and user experience.
Another big challenge is to stay on the hook with the latest available technologies with the respective platform. Obviously, an Android developer cannot build his app on obsolete Android Kitkat anymore and similarly an iOS developer just cannot build a new app with iOS 9 since they have latest iOS 11 with lots of new functions and features. But the real challenge is to decide whether you need to build a native, hybrid or cross-platform mobile app.
Well, all Native, Hybrid and Cross Platform apps have their respective pros and cons and you need to decide what approach really suits your app characteristics and purposes. Obviously, a one-size-fits-all solution will not help you and it all depends on the app use cases and kind of audience you want to cater. Native and single platform app can only be good if you want to use the specific OS features and device functions to the fullest. Cross-platform suits best for addressing users across both platforms of any particular popular niche. Hybrid apps are suitable for web-based services that are trying to find a football with a new mobile app.
Hatching out a marketing plan after an app is ready is already an obsolete approach. As the competition gets stiffer, you need to stay ready with a marketing and promotion plan for your app long before the app is actually ready. From a well planned pre-launch campaign to App Store optimization to a detailed plan for user acquisition, retention, and engagement, the marketing team needs to combat an array of challenges.
Pre-launch campaign: you need to build expectations and buzz around your app long before it is ready to be launched.
Boosting organic app discovery: you need to follow the guidelines to boost discoverability of the app in the app store.
User acquisition: Utilise all major channels for new user acquisition at a steady rate.
User retention: You need a detailed plan to keep users engaged with the app.
Monetization: You need to ensure revenue earning from the app through app purchase, in-app purchases, through freemium models and gated features.
Every mobile app must ensure users that their shared data and activities are safe and not exposed to any unsolicited access and monitoring without their knowledge. Security challenge is one of the crucial ones app developers need to face.
While with Apple iOS you have very strict security guidelines, in case of Android apps, still such strict protocols are lacking. Your developer team irrespective of the prescribed guidelines should ensure proper methods to provide optimum data security and to prevent any intrusion of malware or spying attacks.
The apps that rely on web and networked activities too much are more exposed to security threats than simple native apps which just work as ready-in-hand tools. To prevent security threats in networking and collaborative apps the developers need to follow strict protocols, high-end encryption, and authentication procedures.
You need to feature your app in a platform to ensure discoverability by the users at large. These are called app distribution platforms. Both the Google Play Store and iOS App Store accommodating millions of apps are the biggest distribution platforms. Apart from that, you have a few niche specific distribution platforms. For gaming apps, you have several great platforms with wide exposure.
You can also opt for pre-loaded distribution just the way some apps automatically comes with Android and iOS devices. This requires approval from several carriers and you need to give the platform total right of control for further distribution.
We at The App Ideas can help you beat all these challenges with the prescribed solutions. With years of experience in application development and with a strong portfolio of award-winning apps across platforms, we are already accustomed to these challenges and their respective solutions. Do you want to know about our solutions in more detail? Just give us a call or drop us a message.