Thanks to mobile devices, shoppers are now more restless and impatient than ever before. A whopping 47 % online buyers want a website to load within just two seconds. Another statistics say that any web page taking more than 3 seconds to load will experience at least 40% bounce rate. That’s pretty huge number for a business that spends plenty to drive and retain traffic.
Delay in loading time can seriously affect sales and the overall traffic footfall for your business website. That is something we are certain about. Question is, how to speed up your website?
As with any disease, you need to address the issue with a detailed evaluation. You need to know the page speed of your website compared to the competition and prescribed loading speed. There are few useful tools that can allow you evaluate the speed of your website more accurately.
PageSpeed Insights is a great tool offered by Google. It is absolutely free and it works pretty effortlessly. You just need to enter the website URL and it will evaluate loading speed and contents and come up with valuable suggestions for enhancing page speed. There are also other effective tools like Pingdom and YSlow.
Now, on the basis of our years of experience and expertise in web development and maintenance we can explain some of the most crucial ways to optimise your website speed.
Websites if you observe carefully are increasingly becoming visual in nature and naturally, most websites these days sport lot of images. Images are now irreplaceable part of content strategy for any business. But, images unlike texts also make larger volume for memory space and bandwidth and consequently take more time to load.
While you need to use high quality images, you always cannot allow them to take too much space with their original size. Only way you can maintain high pixel density without creating much memory overload is by cropping or resizing those images or using them in the correct format. There are many image optimisation tools you can utilise to address this.
One of the most crucial reasons flat design that encompassed every nook and corner of web in these four years is its ability to load faster. A simple and clean design just like flat design can boost the loading speed besides helping users to navigate and access the contents. A simple design devoid of all those complex design elements and multimedia attributes can really help boosting the site speed.
For most business websites getting sales from the visitors first footfall is rare and hardly expected. But when the same visitor sets foot on your website next time the page can load instantly if you have enabled caching. Most customers take a few repeat visits before the sales is closed but every time they visit they find the site load almost instantly thanks to caching.
As per a recent Yahoo statistics, a whopping 80% of The boring time is spent on downloading different parts of the website like style sheets, images video, etc. Separately, HTTP requests are made for each of these components. Naturally, more the number of on-page elements, more HTTP requests will be made and consequently more loading time will be required. This is why it is incredibly important to reduce the number of these requests.
Your hosting server having high level of traffic can slow down enhancing your loading time. Moreover, for far away users the loading takes more time as your server may not respond as quickly as with local users. This is one of the common loading issue that is dealt nicely by Content Delivery Networks or CDN.
A CDN, or Content Delivery Network, can help you eliminate these issues.
Thanks to a CDN, you can just cache the entire website on a global network of servers. When someone clicks a link from your server or lands your website the browser requests to your site is routed through the nearest server instead of reaching your server directly. This will allow you speeding up your website loading time for all users irrespective of their location.
As a website owner you maybe proud of offering an exhaustive range of features by using too many plugins, extensions and widgets. But instead of adding value to the user experience too many features delivered through these plugins can actually undermine your user experience tremendously. Too many plugins can take a serious toll on the loading speed of your website.
Every additional widget that piles up make the loading speed suffer. So, to boost loading speed if is important to use only a handful of plugins that are absolutely necessary.
Many websites falling to the temptation of quick monetisation give in to too many ads and third party services grabbing the website screen space. Apart from creating design clutter and making the user experience suffer, these ads and third party services take a toll on the website loading speed as well. The kind of financial gains a website targets through these ads and third party services are often overreached by the losses they make by losing valuable traffic due to sluggish page speed.
Another important way to enhance the speed is to remove all unnecessary byte loads from the website code and scripts. You need to remove extra spacing, indentation and line spaces that add to the code size unnecessarily. But in any case you should not give unnecessary indulgence to this minification of HTML code as this can make readability suffer at places.
Do you want to know more effective ways about Page speed optimisation? Does your site need expert help to boost loading speed. Come to The App Ideas, an expert web development and design company with several high performance website development projects to credit. Reach us through email, phone or quick messaging.